Uncle Matt's Organic Co-Stars With Award-Winning Wow! Wow! Wubbzy! in Deliciously Sweet Cross-Promotional Campaign

CLERMONT, FL -- Uncle Matt's Organic announced today that it is partnering with Anchor Bay Entertainment and the Emmy® Award-winning NickJr.® TV hit show, Wow! Wow! Wubbzy!, in a "delicious" new consumer cross-promotional campaign that features Wubbzy's latest DVD, "Fly Us To The Moon," and Uncle Matt's Organic juices and fruit.

Timed to the release of the DVD on November 16 and running through February, 2011, the DVD and food campaign offers consumers nationwide the chance to receive a $3 rebate by mail when they purchase a 59 oz. container of Uncle Matt's orange juice and any Wubbzy DVD. The cross-promotional campaign features Wubbzy's "Fly Us To The Moon" DVD art and the $3 mail-in rebate offer on all Uncle Matt's 59 oz. orange juice containers as well as all orange and tangerine fresh fruit bags -- totaling over 500,000 impressions. In addition, the companies will extend the program to mommy bloggers, furnishing them with special coupons redeemable for free 59 oz. orange juice (a $5-7 retail value).

Wubbzy will also make a special appearance at the Uncle Matt's booth (#586) on October 16 and 17, 2010 at the Produce Marketing Association's Annual Trade Show in Orlando, Florida.

"We're excited to partner with Wow! Wow! Wubbzy! and Anchor Bay Entertainment for this campaign," says Matt McLean, CEO and founder of Uncle Matt's Organic. "At Uncle Matt's, we're committed to fueling families with uncompromised nutrition. By partnering with Wubbzy, we're educating our core audience about the benefits of organic and the importance of choosing wholesome and healthy foods. Since preschoolers and their moms are tuned into Wubbzy, we know they're listening."

A "grove" of food retailers are participating in the national Wubbzy/Uncle Matt's campaign, including Whole Foods, select eastern Walmart Stores, Meijer, Wegman's, Jewel, ShopRite, Giant Eagle, Giant Carlisle, King's and A&P with Uncle Matt's fresh fruit, and at Whole Foods, Kroger and Publix with Uncle Matt's orange juice.


About Anchor Bay Entertainment
Anchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children's entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray™ formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media (www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group. Effective September 30, 2010, Starz Media will be attributed to the Liberty Starz tracking stock group.

About Uncle Matt's Organic
Uncle Matt's Organic is a Florida-based, family-owned company offering premium quality organic citrus juices andorganic produce. All Uncle Matt's products have no synthetic additives or preservatives. To further assure high quality standards, the juice is certified Kosher and Pareve by Orthodox Union. Produce and finished products are produced under the strict regulation and guidelines of Quality Certification Services, the largest and most respected organic certifier in Florida. Products are available in health food stores and at Whole Foods and other supermarkets nationwide. The company is an active member of Organic Trade Association (OTA) and supports the Organic Farming Research Foundation.rry the same pricepoint as its 59 oz. organic orange juice counterparts.