CLERMONT, Fla -- March 3, 2005 -- Responding to consumer demand for ways to increase calcium in the diet, Uncle Matt’s Organic introduces 100% pure Florida organic orange juice with 30% RDV calcium and 25% RDV vitamin D. Made from a delicious blend of Hamlin and Valencia oranges, the pulp free juice is flash pasteurized and NOT from concentrate.

One serving of the new calcium/vitamin D organic orange juice provides as much of these nutrients as in one glass of milk.

"It's good timing because Vitamin D is getting great publicity about its added health benefits, in particular helping to fight some forms of cancer. This is the juice that’s good for the entire family from growing kids, to moms on the go and even grandmothers," says Matt McLean, CEO.

The company is the first national brand of organic orange juice to add both calcium and vitamin D. Matt adds, "The vitamin D helps with the absorption of calcium making our juice a better choice than many ordinary calcium-added OJ’s. Our taste panels were pleasantly surprised at how fresh it tasted and how they could not detect any off flavor." The new juice is packaged in 56 oz clear PET bottles.

Uncle Matt’s Organic along with its sister company Uncle Matt's Fresh has been a leader in organic citrus production in the state of Florida. Today, the fourth generation citrus family manages more than 400 acres of organic citrus. In fact, the company touts over 100 years of combined experience in the areas of research and development, marketing and production.

Uncle Matt's Organic, located in Clermont, Fla., produces only the highest quality fruits and juices, using only premium 100% organically grown fruit that is free from synthetic fertilizers and pesticides.