‘Uncle Matt’ elected OTA Vice President
Matt McLean, founder and CEO of the Florida juice maker Uncle Matt’s Organic, has been elected Vice-President (USA) of North America’s Organic Trade Association (OTA). He will serve as Vice-President (USA) for one year, and has also been reelected as an OTA Board member for a further three years.
The OTA’s officers for 2008-2009 year were announced during the All Things Organic trade show in Chicago. McLean will be working within the Executive Committee assisting the association’s new President, Julia Sabin of Smucker Quality Beverages, as well as continuing his work in the Fund-raising Committee.
“It is an honour to be reelected by the members, and I look forward to the challenges we face as an industry,” said McLean. “I would encourage other people to get involved with OTA, because it’s our members who are the true experts within the industry.
“My goal is to increase awareness about organic living and organic products while maintaining the integrity of the USDA organic seal. These are two key items if we want to ensure a high value in the mind of the consumer.”
McLean, who comes from a citrus farming family, set up Uncle Matt’s Organic in 1999. The company sells all-natural organic orange juice as well as fresh organic fruit.